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Josh's avatar

I saw an ad for a new, 'nutritious' ready-meal company online (I can't remember their name so no kudos to their advertising team). Your article brought out some thoughts I'd had about the ad...

They positioned themselves as time-savers, asking people how much they'd be willing to gain another hour each day - "Time is money" people said. Their 'solution' was to take away the hour spent cooking each day by supplying a fresh, nutritious ready meal package.

And I thought...wow... that's so very boring. Seeing the craft of cooking as merely a means to eating and acquiring nutrients. Oh dear.

I have to believe that there's art in spending your time doing things like cooking. There's a responsibility and a creativity in it. I'm not an impressive chef by any means, and I won't pretend that some days I don't just wish I could heat something up, or put a pizza in, but removing the process entirely, so that you can 'be more productive' is so dull to me. The food always tastes much better if I've just spent an hour cooking it.

Maybe, one day, you might want to share your cooking with someone else. Could be an exciting adventure. (Or maybe, you can just pay someone to cook for you - what with all that money you gained.)

Lots of people say that your 20s are the best time to be being productive, to get on the map. Maybe it's easy to say as a freeloading Uni student (studying theology, for good measure...), but that 'time-is-money'-attitude is so dull - Wake up, work-out, work, eat, sleep. I hope not. Let me read, let me create, let me sit in a pub until the late hours, talking nonsense with friends and strangers. Let me wander and sit and wonder, in churches hidden by hillsides and forest swells.

Maybe when I have a family, and true responsibility, I'll change my tune a little. But even then, let me still look up and name the stars with them. And wander and sit and wonder in churches beside them. And understand why men and women built such places.

'Time is money' makes money your god. And what a boring god to believe in.

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